sky-bet-extends-english-football-league-sponsorship-deal

Sky Bet extends English Football League sponsorship bet9ja's welcome offer

17 November 2017

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Sky Bet has actually extended its multi-million pound sponsorship handle the English Football League up until the summer of 2024.

The gaming operation is the heading sponsor for the Championship, League One and League Two football divisions.

It gets its logo on t-shirts, and rights for "Bet and Watch" for some matches.

Sky Bet states it will try to discourage problem betting through messaging on t-shirts, which clubs will benefit through more cash.
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The deal, which is worth tens of countless pounds, has been in place since 2013.

Sky Bet said it would be paying 20% more than it has done so far to extend the agreement from 2019 to 2024.
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this promotion code will make the 11-year deal among the longest in expert sport, the company stated.
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The Leeds-based operation, which includes sites such as Sky Vegas and Sky Bingo, is owned by private equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the company.
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The betting market has actually been under increasing analysis from the federal government, and from the regulator, the Gambling Commission.

Earlier this promotion code year the Football Association, English football's governing body, announced it would end sponsorship handle gaming firms.

However, competition organisers, and the yohaig code clubs themselves, are free to take sponsorship from betting companies.

The cash from the Sky Bet deal will be divided among the 72 clubs in the English Football League, which covers the three divisions listed below the Premier League.
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The chief executive of Sky Bet, Richard Flint informed the BBC's Get up to Money podcast that the English Football League used the income generated to help them run their day-to-day operations.

He stated: "Without sponsorship from the wagering industry there aren't a variety of sponsors going to get involved in football."
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However, there are worries that increasing varieties of young fans are being exposed to gambling adverts.
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Among the findings of the BBC's yearly Price of Football study was that more young football on games than play the sport.
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About 95% of TV advertisement breaks in live football matches function a minimum of one betting advert, the BBC found in October.

In some matches, 40% of the adverts were for betting.

Mr Flint informed the BBC that Sky Bet and the English Football League were actively promoting awareness about issue betting as part of the "When the fun stops. Stop" project.

"From the play offs and consisting of next season every shirt will have a responsible betting message on the t-shirt sleeve and we're tying that into a responsible gambling campaign beginning today, that includes a TV advert and perimeter boards at EFL video games," he stated

The "When the fun stops. Stop" project is orchestrated by the Senet Group, which was developed in 2014 by a few of Britain's leading bookies in response to public issues about gambling and betting addiction.
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The head of the GambleAware charity, Marc Etches, stated that while it invited a dedication to do more to promote more secure betting, "the messaging requires to be much more explicit about the risk included than what the gaming industry currently proposes".

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