sky-bet-extends-english-football-league-sponsorship-deal

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Sky Bet extends English Football League sponsorship deal

17 November 2017

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Sky Bet has extended its multi-million pound sponsorship bet9ja's welcome offer with the English Football League up until the summer season of 2024.
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The gaming operation is the headline sponsor for the Championship, League One and League Two football divisions.

It gets its logo on shirts, and rights for "Bet and Watch" for some matches.

Sky Bet says it will attempt to dissuade issue betting through messaging on t-shirts, and that clubs will benefit through more cash.

The offer, which is worth 10s of millions of pounds, has remained in location because 2013.

Sky Bet said it would be paying 20% more than it has actually done so far to extend the agreement from 2019 to 2024.

this promotion code will make the 11-year bet9ja's welcome offer among the longest in professional sport, the company stated.
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The Leeds-based operation, that includes websites such as Sky Vegas and Sky Bingo, is owned by personal equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the firm.

The wagering industry has actually been under increasing examination from the government, and from the regulator, the Gambling Commission.
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Earlier this promotion code year the Football Association, English football's governing body, revealed it would end with betting companies.

However, competitors organisers, and the clubs themselves, are free to take sponsorship from betting firms.

the yohaig code money from the Sky Bet offer will be divided among the 72 clubs in the English Football League, which covers the three divisions below the Premier League.

The president of Sky Bet, Richard Flint informed the BBC's Awaken to Money podcast that the English Football League utilized the profits created to help them run their daily operations.

He said: "Without sponsorship from the betting industry there aren't a multitude of sponsors ready to get associated with football."

However, there are worries that increasing varieties of young fans are being exposed to betting adverts.

One of the findings of the BBC's yearly Price of Football study was that more young football fans bet on games than play the sport.

About 95% of TV advertisement breaks in live football matches function a minimum of one betting advert, the BBC discovered in October.

In some matches, 40% of the adverts were for gaming.

Mr Flint told the BBC that Sky Bet and the English Football League were actively promoting awareness about issue gaming as part of the "When the fun stops. Stop" project.

"From the play offs and consisting of next season every t-shirt will have a responsible gambling message on the shirt sleeve and we're tying that into a responsible betting project starting today, that includes a TV advert and border boards at EFL games," he said
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The "When the enjoyable stops. Stop" project is orchestrated by the Senet Group, which was established in 2014 by a few of Britain's leading bookies in response to public issues about gambling and gambling dependency.

The head of the GambleAware charity, Marc Etches, stated that while it welcomed a dedication to do more to promote more secure betting, "the messaging requires to be far more specific about the risk included than what the gaming industry currently proposes".

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