sky-bet-extends-english-football-league-sponsorship-deal

Sky Bet extends English Football League sponsorship deal

17 November 2017

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Sky Bet has extended its multi-million pound sponsorship handle the English Football League till the summer of 2024.

The gambling operation is the headline sponsor for the Championship, League One and League Two football departments.

It gets its logo on t-shirts, and rights for "Bet and Watch" for some matches.
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Sky Bet says it will try to dissuade issue gambling through messaging on shirts, and that clubs will benefit through more cash.

The deal, which deserves 10s of millions of pounds, has actually been in location because 2013.

Sky Bet stated it would be paying 20% more than it has actually done so far to extend the agreement from 2019 to 2024.
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this promotion code will make the 11-year deal one of the longest in expert sport, the company said.

The Leeds-based operation, which includes sites such as Sky Vegas and Sky Bingo, is owned by personal equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the firm.

The wagering market has been under increasing analysis from the government, and from the regulator, the Gambling Commission.
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Earlier this promotion code year the Football Association, English football's governing body, revealed it would end sponsorship offers with gaming companies.
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However, competitors organisers, and the clubs themselves, are free to take sponsorship from betting firms.

The cash from the Sky Bet deal will be divided amongst the 72 clubs in the English Football League, which covers the three divisions below the Premier League.

The president of Sky Bet, Richard Flint informed the BBC's Get up to Money podcast that the English Football League utilized the earnings produced to help them run their daily operations.
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He said: "Without sponsorship from the betting industry there aren't a multitude of sponsors happy to get included in football."

However, there are worries that increasing numbers of young fans are being exposed to gambling adverts.

One of the findings of the BBC's yearly Price of Football survey was that more young football fans bank on games than play the sport.
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About 95% of TV advertisement breaks in live football matches feature a minimum of one betting advert, the BBC discovered in October.

In some matches, 40% of the adverts were for betting.
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Mr Flint told the BBC that Sky Bet and the English Football League were actively promoting awareness about problem gambling as part of the "When the enjoyable stops. Stop" campaign.
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"From the play offs and including next season every t-shirt will have an accountable gaming message on the t-shirt sleeve and we're connecting that into an accountable gaming campaign starting today, which consists of a television advert and border boards at EFL games," he stated

The "When the fun stops. Stop" campaign is managed by the Senet Group, which was established in 2014 by a few of Britain's leading bookmakers in reaction to public issues about gambling and betting addiction.
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The head of the GambleAware charity, Marc Etches, said that while it welcomed a dedication to do more to promote more secure gambling, "the messaging requires to be much more explicit about the threat included than what the gaming industry presently proposes".

Check: How much of a problem is problem gaming?

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