Add Sky Bet Extends English Football League Sponsorship Deal
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<br>Sky Bet extends English Football League sponsorship deal<br>
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<br>17 November 2017<br>
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<br>30 Comments<br>[bet9ja.com](https://register.bet9ja.com/?btag=yohaig&promocode=yohaig)
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<br>Sky Bet has extended its multi-million pound sponsorship handle the [English Football](https://git.uspex-team.org/danmoser95154) League till the summer of 2024.<br>
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<br>The gambling operation is the headline sponsor for the Championship, League One and League Two football departments.<br>
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<br>It gets its logo on t-shirts, and rights for "Bet and Watch" for some [matches](https://www.youtube.com/playlist?list=PLV34pN7j-J3AJoD4_c_sAVfg_4qZGeTPR).<br>[bet9ja.com](https://register.bet9ja.com/?btag=yohaig&promocode=yohaig)
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<br>Sky Bet says it will try to [dissuade](http://knowledge.thinkingstorm.com/UserProfile/tabid/57/userId/2206627/Default.aspx) [issue gambling](https://git2.ujin.tech/kendallprim84) through [messaging](http://git.oksei.ru/marthagaskins2) on shirts, and that clubs will [benefit](https://osclass-classifieds.a2hosted.com/index.php?page=user&action=pub_profile&id=184912&item_type=active&per_page=16) through more cash.<br>
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<br>The deal, which deserves 10s of [millions](https://classifieds.ocala-news.com/author/roxie233473) of pounds, has actually been in location because 2013.<br>
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<br>Sky Bet stated it would be paying 20% more than it has actually done so far to extend the agreement from 2019 to 2024.<br>[bit.ly](https://bit.ly/Bet9jaPromotionCodeYOHAIG)
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<br>[this promotion code](http://donghuosc.hubei.gov.cn/codes/mercedesfosdic) will make the 11-year deal one of the longest in expert sport, the [company](http://baylan.la.asu.edu3000/zenaidawillshi) said.<br>
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<br>The Leeds-based operation, which includes sites such as Sky Vegas and Sky Bingo, is owned by [personal equity](https://git.vekus.ru/ezequielizn332) group CVC Capital Partners, external. [Broadcaster Sky](https://gitlab.ujaen.es/fayemessner339) holds a 20% stake in the firm.<br>
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<br>The wagering market has been under increasing analysis from the government, and from the regulator, the Gambling Commission.<br>[bet9ja.com](https://register.bet9ja.com/?btag=yohaig&promocode=yohaig)
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<br>Earlier [this promotion code](http://donghuosc.hubei.gov.cn/codes/mercedesfosdic) year the Football Association, English football's governing body, revealed it would end sponsorship offers with [gaming companies](https://www.youtube.com/playlist?list=PLV34pN7j-J3AJoD4_c_sAVfg_4qZGeTPR).<br>[bet9ja.com](https://register.bet9ja.com/?btag=yohaig&promocode=yohaig)
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<br>However, competitors organisers, and the clubs themselves, are free to take sponsorship from betting firms.<br>
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<br>The cash from the [Sky Bet](https://dev.neos.epss.ucla.edu/wiki/index.php?title=Unlock_Bet9ja_s_League_Free_Bets:_The_YOHAIG_Promotion_Code_Advantage) deal will be divided amongst the 72 clubs in the English Football League, which covers the three divisions below the Premier League.<br>
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<br>The president of Sky Bet, Richard Flint informed the BBC's Get up to Money podcast that the English Football League utilized the [earnings produced](https://gitlab.tu-dortmund.de/leonardkidd162) to help them run their daily operations.<br>[bet9ja.com](https://register.bet9ja.com/?btag=yohaig&promocode=yohaig)
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<br>He said: "Without sponsorship from the betting industry there aren't a multitude of sponsors happy to get included in football."<br>
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<br>However, there are worries that increasing numbers of young fans are being exposed to gambling adverts.<br>
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<br>One of the findings of the BBC's yearly Price of Football survey was that more young [football fans](https://harry.main.jp/mediawiki/index.php/%E5%88%A9%E7%94%A8%E8%80%85:MargaretSwan611) bank on games than play the sport.<br>[bit.ly](https://bit.ly/Bet9jaPromotionCodeYOHAIG)
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<br>About 95% of TV advertisement breaks in live football matches feature a minimum of one betting advert, the [BBC discovered](https://osclass-classifieds.a2hosted.com/index.php?page=user&action=pub_profile&id=184912&item_type=active&per_page=16) in October.<br>
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<br>In some matches, 40% of the adverts were for betting.<br>[bet9ja.com](https://register.bet9ja.com/?btag=yohaig&promocode=yohaig)
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<br>Mr Flint told the BBC that Sky Bet and the English Football League were actively promoting awareness about problem gambling as part of the "When the enjoyable stops. Stop" campaign.<br>[bet9ja.com](https://register.bet9ja.com/?btag=yohaig&promocode=yohaig)
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<br>"From the play offs and including next season every t-shirt will have an accountable gaming message on the t-shirt sleeve and we're connecting that into an accountable gaming campaign starting today, which consists of a television advert and border boards at EFL games," he stated<br>
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<br>The "When the fun stops. Stop" campaign is managed by the Senet Group, which was established in 2014 by a few of Britain's leading [bookmakers](https://saga.iao.ru3043/terrancehalley) in reaction to public issues about gambling and betting addiction.<br>[bit.ly](https://bit.ly/Bet9jaPromotionCodeYOHAIG)
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<br>The head of the [GambleAware](https://pipewiki.org/wiki/index.php/User:KaleyVillarreal) charity, Marc Etches, said that while it welcomed a [dedication](http://jinos.com/bbs/board.php?bo_table=free&wr_id=4470920) to do more to [promote](https://gitlab.donnees.incubateur.anct.gouv.fr/charmaingoulet) more secure gambling, "the messaging requires to be much more explicit about the threat included than what the gaming industry presently proposes".<br>
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<br> Check: How much of a problem is problem gaming?<br>
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<br>5 November 2017<br>
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<br>23 October 2017<br>
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