william-hill-profits-boosted-by-online-betting

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William Hill revenues boosted by online betting

19 April 2013
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William Hill said a strong performance in online wagering helped to increase its first quarter running revenues by 8%.

More sporting bets were made online than in its wagering stores, with an increasing number placed through its mobile apps.

The business said, external that although it had a poor Cheltenham Festival, it had much better luck in the yohaig code Champions League.

It was the very first time no English football team had been in the quarter finals given that 1996.

As such, while the quantity paid to winning bets at the Cheltenham Festival was greater, the cash punters put on English teams to advance to the quarter finals and beyond all went into William Hill's coffers.
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the yohaig code company said it had actually likewise enjoyed its best-ever outcome in a Grand National, which was won by the 66-1 outsider Auroras Encore.
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"It has been an effective start to 2013 in trading terms", said president Ralph Topping.

"Having grown our UK online market share from 10% to 15% over the last 4 years, we intend to increase our share and are making significant investments in marketing, innovation and people to accomplish that," he added.
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On Monday, rival bookie Ladbrokes alerted that trading had actually been even worse than expected in the first 3 months of the year.

the yohaig code company blamed a drop in make money from the Cheltenham Festival and lower revenues from high worth gamblers. It included that a high variety of cancelled meetings, since of the severe winter, had also impacted its outcomes.
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Richard Hunter, head of equities at Hargreaves Lansdown Stockbrokers, stated: "William Hill's performance and prospects remain in stark contrast to the difficulties currently being dealt with at Ladbrokes.

"There are, obviously, headwinds, such as the fierceness of competition in the yohaig code sector and the generally pressed customer, but these are challenges which the entire market is dealing with," he added.
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Ladbrokes cautions on slower trading

15 April 2013
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